How does Advertising Influence Online Word of Mouth? Evidence from Twitter

Lachlan Deer, Pradeep K. Chintagunta, Gregory S. Crawford
December, 2020
Type
3
Publication
In Progress
In Progress TV Advertising Online Word of Mouth Twitter Movie Industry
Lachlan Deer
Lachlan Deer
Assistant Professor

My research interests include quantitative marketing, digital marketing and text as data.