Lachlan Deer

Assistant Professor

Tilburg University

Biography

I am an Assistant Professor in the Marketing Group at Tilburg University.

My research develops quantitative models that guide managerial decision-making and inform public policy in the following areas:

Social media’s impact on consumer demand
Effectiveness of mental health awareness campaigns
Social networks and their impact on protests
Regulation of TV advertising

Interests

Quantitative Marketing
Digital Marketing
Entertainment Industries
Public Policy

Education

PhD in Economics, 2019
University of Zurich
MSc. in Economics, 2013
University College London
MPhil. in Economics, 2012
University of Adelaide
B. Economics (Hons.), 2009
University of Adelaide

Research

Lachlan Deer, Chih-Sheng Hsieh, Michael Koenig, Fernando Vega-Redondo (2024). Social networks and collective action in large populations: An application to the Egyptian Arab Spring. Working Paper.

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Nicole Black, Lachlan Deer, David Johnston, Johannes Kunz (2024). Are You Okay? The Effect of a National Peer-based Support Campaign on Mental Wellbeing and Suicide. Working Paper, R&R at Journal of Marketing.

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Lachlan Deer, Susanne Adler, Hannes Datta, Natalie Mizik, Marko Sarstedt (2024). Toward Open Science in Marketing Research. Working Paper, R&R at International Journal of Research in Marketing.

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Abel Brodeur, Derek Mikola, Nicolai Cook, Lachlan Deer (2024). Mass Reproducibility and Replicability: A New Hope. Working Paper.

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Lachlan Deer, Yi-Shan Lee (2024). Social Norms in Information Utilization. In Progress.

Lachlan Deer, Sigmund Ellingstrud, Amund H. Kordt, Felix Heuer (2023). Replication Report: Concentration Bias in Intertemporal Choice. Working Paper.

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Lachlan Deer, Pradeep K. Chintagunta, Gregory S. Crawford (2022). Online Word of Mouth and the Performance of New Products. Working Paper.

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Lachlan Deer, Pradeep K. Chintagunta, Gregory S. Crawford (2020). How does Advertising Influence Online Word of Mouth? Evidence from Twitter. In Progress.

Ranoua Bouchouicha, Lachlan Deer, Ashraf Galal Eid, Peter McGee, Daniel Schoch, Hrvoje Stojic, Jolanda Ygosse-Battisti, Ferdinand M. Vieider (2019). Gender Effects for Loss Aversion - Yes, No, Maybe?. Journal of Risk and Uncertainty.

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Lachlan Deer (2019). An example preprint / working paper.

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Gregory S. Crawford, Lachlan Deer, Jeremy Smith, Paul Sturgeon (2017). The Regulation of Public Service Broadcasters - Should there be more advertising on television?. Working Paper.

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Lachlan Deer, Ralph C. Bayer (2016). Commitment and Cooperation in Partnerships. Games, 7(1), 4.

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Lachlan Deer, Robert Ford (2015). An example journal article. Journal of Source Themes, 1(1).

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Lachlan Deer, Robert Ford (2013). An example conference paper. In ICW.

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Teaching

Social Media and Web Analytics

Develops an analytics toolkit for studying digital markets and social media.

Digital and Social Media Strategies

Introduces students to digital marketing with an emphasis on recent academic research in quantitative marketing and field experiments. Targeted at undergraduate students.

Using Text as Data in Empirical Economics Research

Text as data workshop at the Center for Health Economics at Monash University.

Using Text as Data in Marketing Research

Text as data workshop at the University of Adelaide Business School.

Programming Practices for Research Students

Aims to improve programming and data practices of early careeer researchers. Targeted at graduate students & researchers in business and economics. Taught at University of Zurich

The Carpentries

Teaches foundational coding, and data science skills to researchers Targeted at graduate students & researchers.

Contact

l.k.deer@tilburguniversity.edu
Warandelaan 2, Tilburg, North Brabant 5037 AB
Koopmans Building, Office 711
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