Lachlan Deer

Lachlan Deer

Assistant Professor

Tilburg University

Biography

I am an Assistant Professor in the Marketing Group at Tilburg University.

My research develops quantitative models that guide managerial decision-making and inform public policy in the following areas:

  • Social media’s impact on consumer demand
  • Effectiveness of mental health awareness campaigns
  • Social networks and their impact on protests
  • Regulation of TV advertising
Interests
  • Quantitative Marketing
  • Digital Marketing
  • Social Media
  • Entertainment Industries
  • Health Economics/Marketing
Education
  • PhD in Economics, 2019

    University of Zurich

  • MSc. in Economics, 2013

    University College London

  • MPhil. in Economics, 2012

    University of Adelaide

  • B. Economics (Hons.), 2009

    University of Adelaide

Research

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(2024). Toward Open Science in Marketing Research. Working Paper.

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(2024). Social Norms in Information Utilization. In Progress.

(2023). Social networks and collective action in large populations: An application to the Egyptian Arab Spring. Working Paper.

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(2023). Are You Okay? The Effect of a National Peer-based Support Campaign on Mental Wellbeing and Suicide. Working Paper.

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(2023). Replication Report: Concentration Bias in Intertemporal Choice. Working Paper.

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(2020). How does Advertising Influence Online Word of Mouth? Evidence from Twitter. In Progress.

(2020). Online Word of Mouth and the Performance of New Products. Working Paper.

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(2019). Gender Effects for Loss Aversion - Yes, No, Maybe?. Journal of Risk and Uncertainty.

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(2017). The Regulation of Public Service Broadcasters - Should there be more advertising on television?. Working Paper (R&R at IJIO).

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(2016). Commitment and Cooperation in Partnerships. Games, 7(1), 4.

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(2015). An example journal article. Journal of Source Themes, 1(1).

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Teaching

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Digital and Social Media Strategies

Digital and Social Media Strategies

Introduces students to digital marketing with an emphasis on recent academic research in quantitative marketing and field experiments. Targeted at undergraduate students.

Social Media and Web Analytics

Social Media and Web Analytics

Develops an understanding of the social media landscape from the point of view of a marketing analyst. Targeted at graduate students.

Using Text as Data in Empirical Economics Research

Using Text as Data in Empirical Economics Research

Text as data workshop at the Center for Health Economics at Monash University.

Using Text as Data in Marketing Research

Using Text as Data in Marketing Research

Text as data workshop at the University of Adelaide Business School.

Programming Practices for Research Students

Programming Practices for Research Students

Aims to improve programming and data practices of early careeer researchers. Targeted at graduate students & researchers in business and economics. Taught at University of Zurich

The Carpentries

The Carpentries

Teaches foundational coding, and data science skills to researchers Targeted at graduate students & researchers.

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