Lachlan Deer

Lachlan Deer

Assistant Professor

Tilburg University

Biography

I am an Assistant Professor in the Marketing Group at Tilburg University.

My research develops quantitative models that guide managerial decision-making and inform public policy in the following areas:

  • Social media’s impact on consumer demand
  • Regulation of TV advertising
  • Effectiveness of mental health awareness campaigns
  • Social networks and their impact on protests

Learn more about my research here.

Interests

  • Quantitative Marketing
  • Digital Marketing
  • Social Media
  • Applied Econometrics
  • Text as Data
  • Media & Entertainment Industries

Education

  • PhD in Economics, 2019

    University of Zurich

  • MSc. in Economics, 2013

    University College London

  • MPhil. in Economics, 2012

    University of Adelaide

  • B. Economics (Hons.), 2009

    University of Adelaide

Research

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Working Papers Publications In Progress
Riot Networks and the Tullock Paradox: An application to the Egyptian Arab Spring
Chih-Sheng Hsieh, Lachlan Deer, Michael Koenig, Fernando Vega-Redondo
PDF
How does Advertising Influence Online Word of Mouth? Evidence from Twitter
Lachlan Deer, Pradeep K. Chintagunta, Gregory S. Crawford
Online Word of Mouth and the Performance of New Products
Lachlan Deer, Pradeep K. Chintagunta, Gregory S. Crawford
PDF
Gender Effects for Loss Aversion - Yes, No, Maybe?
Ranoua Bouchouicha, Lachlan Deer, Ashraf Galal Eid, Peter McGee, Daniel Schoch, Hrvoje Stojic, Jolanda Ygosse-Battisti, Ferdinand M. Vieider
PDF Journal of Risk and Uncertainty
An example preprint / working paper
Lachlan Deer
PDF Code Dataset Project Poster Slides Video Source Document Custom Link
The Regulation of Public Service Broadcasters - Should there be more advertising on television?
Gregory S. Crawford, Lachlan Deer, Jeremy Smith, Paul Sturgeon
PDF
Commitment and Cooperation in Partnerships
Lachlan Deer, Ralph C. Bayer
PDF Games
An example journal article
Lachlan Deer(?), Robert Ford(?)
PDF Slides
An example conference paper
Lachlan Deer, Robert Ford
PDF Code Dataset Project Poster Slides Video Source Document Custom Link

Teaching

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Digital Marketing Short Courses Programming Practices Software Carpentry & Data Carpentry

Digital and Social Media Strategies

Introduces students to digital marketing with an emphasis on recent academic research in quantitative marketing and field experiments. Targeted at Bachelor’s students.

Social Media and Web Analytics

Develops an understanding of the social media landscape from the point of view of a marketing analyst. Targeted at Master’s students.
Recent Course Material GitHub Page Video Lectures Archived Course Material

Using Text as Data in Empirical Economics Research

Text as data workshop at the Center for Health Economics at Monash University.
Course Homepage

Using Text as Data in Marketing Research

Text as data workshop at the University of Adelaide Business School.
Course Homepage

Programming Practices for Research Students

Aims to improve programming and data practices of early careeer researchers. Targeted at graduate students & researchers in business and economics.
Programming Practices Homepage GitHub Page

The Carpentries

Teaches foundational coding, and data science skills to researchers Targeted at graduate students & researchers.
Carpentries Homepage

Tilburg Science Hub

What we do

We help individual researchers, data scientists and their teams to efficiently work on empirical research projects. Our platform provides information about workflow and data management and tutorials that teach researchers how to organize and document their data and code. That way, our research becomes sustainable and reproducible, leading to time savings and transparency.

Check us out here.

Recent Posts

Reporting Quantile Regression Estimates Across Multiple Quantiles in the Tidyverse

How to estimate and report many quantile regressions using functions from the tidyverse
Nov 20, 2020 16 min read R

Code

R Packages

Empirical IO

demandr: Nested Logit Demand Estimation with Aggregate Market Shares

  • Estimate Nested Logit Demand models on aggregate market share data
  • Coauthored with Christian Oertel (U Zurich)
  • Status: Under development
  • Code: available on Github

Econometrics

hayshir: R Companion to “Econometrics” by Fumio Hayashi

  • Provides all data sets used in textbook, and companion code to each chapter in text
  • Website
  • Code: available on Github

Miscellaneous

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Software Installation Guides Reproducible Workflows Markdown Templates

Installation Guide - Research

Installation Guide for Ubuntu / Debian Systems. How I set up my machine. Brief on details.
Install Guide GitHub Page

Installation Guide - Teaching

Detailed installation instructions for data science tools for economics & marketing research. Aimed at students, multiple OS support.
Install Guide GitHub Page

Markdown templates

Most of my written work is in markdown. Here are some templates.

Snakemake Template with R

Reproducible Research Template using Snakemake and R. Pipeline from data analysis to final paper and slides. Co-authored with Julian Langer.
Template

Contact