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Toward Open Science in Marketing Research
Provide guidances for effectively implementing open science practices in empirical marketing research.
Lachlan Deer, Susanne Adler, Hannes Datta, Natalie Mizik, Marko Sarstedt
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Gender Effects for Loss Aversion - Yes, No, Maybe?
The gender effects in loss aversion debate can be explained by different modelling assumptions generating different estimates.
Ranoua Bouchouicha, Lachlan Deer, Ashraf Galal Eid, Peter McGee, Daniel Schoch, Hrvoje Stojic, Jolanda Ygosse-Battisti, Ferdinand M. Vieider
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Commitment and Cooperation in Partnerships
Studies how costly pledges of commitment influence cooperation in partnerships facing a social dilemma.
Lachlan Deer, Ralph C. Bayer
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