Lachlan Deer
Lachlan Deer
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Automatic
In Progress
Social Norms in Information Utilization
Lachlan Deer
,
Yi-Shan Lee
How does Advertising Influence Online Word of Mouth? Evidence from Twitter
Investigates spillover effects of TV advertising into consumer discussion about movies on Twitter.
Lachlan Deer
,
Pradeep K. Chintagunta
,
Gregory S. Crawford
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