Open Science

Toward Open Science in Marketing Research
Provide guidances for effectively implementing open science practices in empirical marketing research.
Lachlan Deer, Susanne Adler, Hannes Datta, Natalie Mizik, Marko Sarstedt
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Comparing Human-Only, AI-Assisted, and AI-Led Teams on Assessing Research Reproducibility in Quantitative Social Science
Evaluates the effectiveness of varying levels of human and artificial intelligence (AI) integration in reproducibility assessments of quantitative social science research.
Abel Brodeur, David Valenta, Alexandru Marcoci, Juan P. Aparicio, Derek Mikola, Bruno Barbarioli, Rohan Alexander, Lachlan Deer, Tom Stafford, Lars Vilhuber, ...
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