Twitter

Online Word of Mouth and the Performance of New Products
Investigates the impact of Twitter volume and sentiment on the demand for wide release movies.
Lachlan Deer, Pradeep K. Chintagunta, Gregory S. Crawford
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How does Advertising Influence Online Word of Mouth? Evidence from Twitter
Investigates spillover effects of TV advertising into consumer discussion about movies on Twitter.
Lachlan Deer, Pradeep K. Chintagunta, Gregory S. Crawford